For Sale By Owner checklist: 8 Steps for FSBO

  1. Price your home.  Look at recent sales.  Make sure your square footage is correct when comparing to recent sales.
  2. Get your home ready to sell.  Clean.  Declutter.  Stage.
  3. Put out a sign. $16 on Amazon.  Put your phone number, email and a website on the sign.
  4. Make an extra key and put it in a lockbox on the front door.  $23 on Amazon.
  5. Get a professional to take pictures.  Go a little further and get a walkthrough video and drone shots.
  6. Put it on Zillow as a For Sale By Owner.
  7. Find a company that will list it on the MLS for a flat fee.
  8. Schedule an open house through the MLS and Zillow.

5 Tips for Selling Your Home

  1. Updating & Staging Your Home:  Get rid or hide any strange things.  Make everything as neutral as possible.  Paint it or have touch up painting and caulking done.  Check out my blog about staging your home:  Click here.
  2. Pricing it correctly:  The market is the market and with so much information available online about housing and the real estate market buyers have a good idea of what your house is worth.  If you aren’t getting showings the first week of hitting the market you are WAY overpriced.  If you have 1-2 showings that first week you may be slightly over priced.  Spend a lot of time and analysis making sure you have it priced right before putting it on the market.  Here’s the general graph for showings:  weeks-on-market-pic
  3. Be ready to show at any time:  Your house needs to be cleaned, organized and pretty.  Get the kids and the dogs out.  Everyone is busy these days so being flexible with giving access to buyers is so important.  Leaving bottled waters and candy or snacks for the buyers and agents is a nice touch.  Make sure it smells good and leave all the lights on and all blinds and curtains open.
  4. Get it professionally cleaned:  Depending on the size of your house it could cost $250-$500.  They clean baseboards, oven, wipe down cabinets & clean thoroughly.  It is worth it.  You have so much to do to get your house ready for sale.  Pay someone to do this so you can spend more time on organizing & decluttering.  Also, don’t forget to power wash the outside, sidewalks and decks.
  5. Professional Pictures & Videos:  15 seconds is how long buyers spend clicking through your pictures online.  They need to be beautiful and professional.  Only 20% of buyers actually read the property description.  Most look only at the pictures, the price and the location.

The importance of pricing correctly!

The first 2 weeks when a house hits the market is when it gets the most activity:  online clicks, tours and offers.  So it is important to have the price right, the home in great condition and beautiful pictures on every real estate website to get the best price.

This chart illustrates the level of excitement and interest in a new listing over time. It also demonstrates the importance of pricing correctly. When a property is first listed, it generates a very high level of interest from prospective buyers, which reduces dramatically over time. It is important to be priced correctly from the beginning, during the peak of this curve.

What sells a house?